APAC · Spirits · Wine · Consumer Goods · Hospitality

We help great brands belong in Asia.

Landing here is one thing. Belonging is another.

We're the Hong Kong crew that gets new and growing consumer brands into the right rooms, the right shelves, and the right hands across Asia.

Let's talk → See our work

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Market Entry•Distribution•Brand Activations•Retail & On-Trade•Events•Fundraising• Market Entry•Distribution•Brand Activations•Retail & On-Trade•Events•Fundraising•

Our story hello, we're Clarified Asia

Launching a brand in Asia is a leap of faith. You shouldn't have to leap alone.

We're your people on the ground. We know the distributors, the buyers, and the bar owners, and we don't just hand over a slide deck and wish you luck.

We build the relationships, open the doors, get your product into people's hands, and stay in the room until your brand belongs here.

More about us →

Event / venue photo

Product shot

Team candid

On the ground

In the room

What we do

Everything to make your brand
land, grow & get talked about

From the first market map to the launch party, plus the fundraise that fuels what's next.

Market Evaluation

We scout your competition and find the gap where your brand fits, then the fastest way to reach it.

New Market Entry

Distributor and wholesaler intros, plus the agreements, A&P spend, and targets that set everyone up to win.

Distribution Management

We manage your partners, set real KPIs, and keep the momentum honest with regular check-ins and flexibility.

Brand Representation

We learn your product inside out and represent it, with real passion, at the events that matter.

Brand Activations

Tastings, launches, and moments that get people talking, trying, and falling for your product. Planned A to Z.

Brand Visibility

POSM and merch that pops, sourced locally from your designs for the best value and impact.

the growth engine

Business Development

Get in-market, build momentum, and turn first orders into a real presence.

Strategy & market maps

Distributor introductions

Activations & visibility

the rocket fuel

Fundraising

Build a compelling investment case and connect with the right people to back it.

Fundraising narrative

Structure for expansion

Investor & partner intros ($250M+ raised)

Our work

We're out there, doing the thing

Launches, tastings, retail pop-ups, and the odd rooftop party. Here's a taste, straight from @clarified.asia.

Tap a tile to open the post on Instagram. Edit these in reels.js.

Brands we love

The good company we keep

Mezcal Artesanal

Artisanal Mexican mezcal, brought to Asian bars and shelves.

Hospitality

A partner venue in the regional on-trade scene.

Beverage

A modern beverage brand with a real point of view.

Hospitality

Hong Kong hospitality & lifestyle, done right.

WillCo-founder

NicoCo-founder

The team we've done the work ourselves

Two sides. One seriously stacked crew.

One side brings a decade-plus in Asia's F&B world. Restaurants, fine-wine distribution, and on/off-trade strategy for some of the biggest wine and spirits producers on earth, such as Pernod-Ricard and Les Grands Chais de France, plus sustainability work with the likes of ecoSPIRIT.

The other side is a venture builder who's scaled companies to nine-figure valuations, raised over $250M, and led prestige innovation at AB InBev / ZX Ventures in Greater China. That includes the region's first barrel-aged beer collabs with Michelin-starred venues.

10+

Years in Asia F&B

$250M+

Raised for brands

Markets we know cold

Insights